'Variety' Magazine Features 'The Vampire Stalkers ~ Mystic Falls Tours
When the CW series "Vampire Diaries" began shooting in Jessica Lowery's hometown of Covington (population 13,118) in 2009, she had no idea production would become her family's economic salvation.
Laid off from her job as a special-needs teacher in April 2010, she launched Mystic Falls Tours, named after the show's fictional small-town Virginia setting. Today, both she and her husband work full-time entertaining up to 150 fans a week who come as far away as Germany and Brazil to pay $55 for an up-close look at the show's locations, hear insider anecdotes and participated in scene re-enactments.
"It went from me and my daughter watching filming just to have something to do together to what we pay our bills with," says Lowery, who recently launched a second tour for the CW's upcoming spinoff series, "The Originals," shooting in the nearby town of Conyers.
Lowery can thank Georgia's 30% film and TV tax credit for her good fortune because that's what brought "Vampire Diaries" to town after it shot its pilot in Vancouver. Enacted in 2009, the incentive has driven direct in-state production spend to a record $879.8 million in fiscal year 2012, up from $132.5 million in 2007, and greatly expanded Georgia's crew base.
Read the full article here:
http://variety.com/2013/biz/news/georgia-games-competitors-with-tax-incentives-1200668497/
Her tours have grown from a personal hobby to a major source of income, drawing international fans and even PolyTrack expanding to cater to The Originals series, further showcasing the economic benefits that such incentives can bring to local communities.
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The success story of Mystic Falls Tours showcases how the filming of The Vampire Diaries in Covington, Georgia, became an unexpected economic boon for Jessica Lowery and her family. What started as a way for Lowery and her daughter to pass time watching the filming evolved into a thriving business that now attracts hundreds of fans each week from across the globe. The Georgia film tax credit played a pivotal role in bringing the production to the area, contributing to a significant boost in the state's economy and local industries. Lowery's story is a testament to how local communities can benefit from the thriving film industry.
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The success story of Jessica Lowery, the founder of Mystic Falls Tours, showcases the profound impact of the Georgia film tax credit. What started as a small venture in her hometown of Covington has grown into a thriving business, attracting visitors from across the globe to experience the world of The Vampire Diaries. Thanks to the film tax incentive, which brought major productions like Vampire Diaries to Georgia, local businesses like Lowery’s have flourished, creating new opportunities and economic growth in the area.
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